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Westminster Media Forum submission
WMF organised the Future of Broadcast Advertising, a morning seminar that looked at proposed changes to the volume of advertising airtime and also product placement. Bill Gash submitted a viewpoint which was subsequently published with the transcript of this key event.
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People Prices Planet
Read the Press Release describing ASDA's move into brandcasting. Bill Gash secured the agreement between Information TV and ASDA
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Time to Take Control
Bill Gash presented a session at Broadcast's Content 360 event in September 2007, explaining how independent producers can exploit the opportunities created by digital media.
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EGTA 2006 AGM
Bill Gash presented his views on how interactivity was transforming TV at this years EGTA AGM. EGTA is the European association for TV and Radio broadcasters and sales houses.
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reFuel 2003 (November 18th, 2003)
refuel is a new events organised by Leeds Media to promote the Leed's expanding media and communications industry.
refuel provided media and marketing professionals with new ideas and insights into how the industry is set to change.
Bill Gash, of Partners in Television, set out an array of interactive advertising opportunities
But just as this market takes shape we have the prospect of "self scheduling" through personal video recorders (PVRs) such as Sky+.
Sky is spending £20m in a current advertising campaign to drive take up and aims to convert 1 in 5 of its 7m subscribers in the UK to Sky+ by 2005.
Self scheduling - allowing viewers to exercise greater control over when they watch programmes will impact the advertising business, where even interactive ads rely on control resting with the broadcaster.
New advertising models are required to counter this shift in control and capitalise on the viewers desire the be able to access TV programmes "on demand".
Coming to a screen near you - TV over broadband internet. With forecasts for UK take up set to reach 5m in 2004 and intense competition among ISPs such as BT Yahoo!, AOL, Tiscali and many more, it will be exclusive audio and video content, available on demand, that will make broadband attractive to new subscribers. A warning for the advertising industry - "you ain't seen nothin' yet!"
You can download Bill's presentation here.
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"Visiware and Channel Four Announce iTV Games Agreement"
Visiware, the world-leading iTV applications company and operator of Playin'TV and Channel Four Television have jointly announced an agreement whereby Visiware's Playin'TV games will be broadcast on Channel Four's 4 Active service.
For more information call Bill Gash or email him using the contacts page.
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"Beyond the Red Button" - a report on iTV for the IPA
Bill Gash has written a detailed account of the latest commercial applications on interactive television on behalf of the IPA. The study address why growth in the medium has been slow until now and includes some of the most exciting examples of interactive advertising and programming. It proposes new ways for brands to access and engage with the consumer as the new era of interactive TV unfolds.
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Visiware
Read how Partners in Television is helping Visiware to develop the UK market for its iTV Games
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