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Bill Gash
Bill Gash co-founded Partners in Television in 2001 to focus on interactive media - online, television and mobile. In the past four years he has worked on multiple projects with broadcasters, ad agencies, industry bodies and iTV technology and content businesses as clients.
Having previously held senior positions at IPC Magazines and Trinity Mirror, Bill joined Yahoo! in 1997, as UK Sales Director and successfully established the company's UK sales operation making it the largest revenue-generating territory outside the USA.
After working with Entranet, a UK eCommerce and iTV solutions development company as Strategy Director, Bill saw the need for a focused but flexible consultancy business for broadband, mobile and interactive TV.
He is active in the industry as a member of the Direct Marketing Association
(www.dma.org.uk) iTV Council and in 2003 he edited the DMA’s first Guide to Interactive TV Advertising. He is iTV and Broadband Advertising Project Leader for the Interactive
Advertising Bureau (www.iabuk.net) in the UK. In January 2003 his review of interactive television 'Beyond the Red Button' was published by the Institute of Practitioners in Advertising
(www.ipa.co.uk). He is also active within the Digital Content Forum, the Broadband
Stakeholder Group, the Branded Content Marketing Association and is a member of the Royal Television Society.
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