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PiTV/BCMA Broadband TV Showcase
PiTV with the Branded Content Marketing Association, staged a Broadband TV Suppliers Showcase at the Foreign Press Association in London on March 29th 2007. The session was moderate by Graham Lovelace
This event brought together Narrowstep, Roo, Premium TV and Telli TV to explain how brands can use their own broadband TV channels to engage, reward and activate their audiences. You can watch highlights of the event here.
www.partnersin.tv/bcma.php
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| Industry Bodies |
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The Internet Advertising Bureau
The IAB represents those businesses looking to generate revenues from interactive advertising Online. Online advertising is the fastest growing medium, now larger in the UK than Cinema and Radio. Its on track to be a £2bn edia business by 2007 and video advertising is likely to contribute to this growth especially from brand advertisers. Bill Gash is working with the IAB to shape the future of video advertising on the Internet.
www.iabuk.net/index.php3?class=news&view=673
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| Interactive TV |
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Institute of Practitioners in Advertising
The IPA has published its second report on interactive television, titled "Beyond the Red Button" written by Bill Gash of Partners in Television. The report reviews the commercial applications of interactivity and illustrates the most innovative examples in advertising and broadcasting in the UK to date. You can download the report on the IPA's own site or from the Benefits page.
The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies. The IPA's corporate members represent the major part of the advertising agency business handling over 80% of advertising placed by agencies (£7 bn per annum)
www.ipa.co.uk
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The Direct Marketing Association
On May 25th, 2005 DMA published its Best Practice Guide in draft form on the use Interactive TV Advertising. The guide is free and can be downloaded via this link (select Best Practice -its a Pdf file). The Guide explains what has been learnt since the first iTV Guide was published for using iTV for direct response and brand campaigns.
It was produced by Bill Gash of Partners in Television using inputs from agencies, sales houses and broadcasters.
www.dma.org.uk/content/Pro-BestPractice.asp?grp=9
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| News Sources |
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Advanced Television
A great news service focused on the latest and newest issues in the TV industry
www.advanced-television.com
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Broadbandbananas
One of the best sources of what's happening in iTV and on Broadband around the world. It feature a Video Vault with example of the best in enhanced programmes, interactive services, advertising and much more
www.broadbandbananas.com
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Broadcastnow.co.uk
The best site for coverage of the TV and Radio broadcast industry
www.broadcastnow.co.uk
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Interactive TV Today
Useful newsletter from the USA covering the hot stories on interactive TV in North America and worldwide. Edited by Tracy Swedlow.
www.itvt.com
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Media Guardian
A trusted and usually well informed source for the industry
www.media.guardian.co.uk
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New Media Age
THE industry weekly for marketing and business. Its a subscription site so be prepared to get your wallet out.
www.newmediazero.com/news/
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PaidContent.org
A really helpful newswire on the market for content over broadband networks. There's useful broadband weekly summary and a daily news feed if you are that hungry.
www.paidcontent.org
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