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Services
With Digital TV and broadband Internet now affordable and in use by millions of households, organisations are faced with new challenges and opportunities as they seek to communicate with and engage their audiences. From being a mass amrket , broadcast, one way communications medium, television is changing more than at any time in its history. With changing viewer behaviours, enabling technology allowing the audience to choose what, when and even where they watch it, the traditional commercial models are being undermined and their effectiveness questioned. These seismic shifts in the industry are also creating new ways of using TV, to generate revenue, to entertain and engage audiences and to build relationships with interested willing viewers. To succeed, a business needs to understand and work with these new market dynamics
PiTV helps its clients to achieve this by providing expertise, industry knowledge,
market access, plus insights acquired through multiple client projects and
an independent perspective.
By functioning as a focused, flexible business PiTV can to successfully develop
and implement a client’s iTV or broadband strategy and save on time and resources.
Specific services include:
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Programme and Channel Marketing – including
launches |
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Online content security and revenue generation |
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Interactive revenue strategy development |
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Interactive TV advertising |
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Branded applications and sponsorship |
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ITV Games and Advergames |
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Return path services |
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Broadband Content Strategy |
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International marketing communications |
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Partnerships strategy and management |
If you plan to make or broadcast interactive programmes, commercials, services or entertainment Partners in Television can work with your team to minimise the risks, avoid the pitfalls and achieve your goals.
For more information call Bill Gash or email him using the contacts
page.
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